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4. Perfect Pitch

Crafting the Perfect 60 Second PItch

Though short, your 60 second pitch is important. Whether you are introducing yourself before a talk, networking at an event, making a cold call, or pitching to investors, sometimes 60 seconds is all you have to generate enough interest to take the next step in the conversation. A carefully crafted and rehearsed pitch will get you the desired response: “Tell me more!” or rather, “Where have you been all my life?” and have your ideal client drooling over your offer.

In this lesson you will learn:

  • The five step formula to crafting the perfect 60 second, or elevator, pitch to generate more leads.
  • Incorporating emotion and logic in your pitch to create a balance that aligns with the customer’s buying process.
  • When to use your full pitch, and when to use parts of it
  • How to adjust your pitch for various scenarios
  • How to gauge the effectiveness of your pitch
  • Develop the framework for a full length pitch
  • Assignment: Script your 60 second pitch
  • CHALLENGE: Submit your pitch for feedback and see a sample response
  • Certificate of Completion: Successfully pass the quiz to obtain your personalized certificate of completion


Your Instructor


Jessica Magoch
Jessica Magoch

I'm Jess Magoch, multiple award winning Sales Trainer and Coach. I have a Bachelor's from NYU, built a $40MM ARR sales team for a New York startup and teach sales courses at UPENN’s Startup Incubator, EDSI.




Frequently Asked Questions


Are there any pre-requisites?
There are no pre-requisites for this course. However, we do recommend that you complete the course steps in order to gain full knowledge of the entire sales process.
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
How do I pay?
We accept all major credit cards through Stripe, our payment processor. Once you select choose to enroll in the course, you will be asked to create a login if you aren't already a member of our site. Then you will be asked to pay for the course. Once you complete the payment, you'll be taken to a thank you page which will give you immediate access to the course. See you there!

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