Actors have to do in-depth character studies before they go on stage to portray a character. A Character Study is my version of an Ideal Customer Profile (ICP). Knowing your customer better than anyone else will make it easier to market to and attract the right customers. A character study goes way beyond defining a target market. It is about selecting the ideal client for your business and uncovering the emotional and logical reasons they buy so you can sell to them effectively.
In this lesson you will learn:
I'm Jess Magoch, multiple award winning Sales Trainer and Coach. I have a Bachelor's from NYU, built a $40MM ARR sales team for a New York startup and teach sales courses at UPENN’s Startup Incubator, EDSI.