Actors have to do in-depth character studies before they go on stage to portray a character. A Character Study is my version of an Ideal Customer Profile (ICP). Knowing your customer better than anyone else will make it easier to market to and attract the right customers. A character study goes way beyond defining a target market. It is about selecting the ideal client for your business and uncovering the emotional and logical reasons they buy so you can sell to them effectively.
In this lesson you will learn:
I'm Jess Magoch (pronounced MaGooch), your Virtual Sales Trainer. I have a Bachelor's from NYU, built a $40MM ARR sales team for a startup and teach sales courses at UPENN’s Startup Incubator, EDSI.
Now, as the CEO & Founder of JPM Sales Partners, I show entrepreneurs, with my proven sales methodology and interactive online training course, how to master and enjoy their sales conversations to create a business that energizes them.
Most people don't dream of being in sales (I certainly didn’t). It comes with baggage and preconceived notions.
But let's face it, without sales you don't have a business. Sales is a process that I've come to love (and you will too). I've trained and taught hundreds of professionals.
It's my 'sweet spot' to making an impact in the world.
With a background in yoga and acting, I believe in the mind, body, soul approach to selling. The mind is your mental toughness. The body (the how) is the physical, logical, strategic methodology. The soul is your inner game and state of being. When all three are combined, you can truly embody your on-purpose business with total freedom.
...and yes, I can teach you how.
I call it Sales Training with a Spiritual Kick.
It’s the cherry in your Dr. Pepper.
It’s the essence of something you can’t quite put your finger on, but is the essential ingredient that makes all the difference.
Having a meaningful business that supports your family financially and emotionally can grant you the ultimate freedom you crave.
...and mastering sales is how you get there.