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Character Study (ICP)

Getting Inside Your Ideal Customer's Head

Actors have to do in-depth character studies before they go on stage to portray a character. A Character Study is my version of an Ideal Customer Profile (ICP). Knowing your customer better than anyone else will make it easier to market to and attract the right customers. A character study goes way beyond defining a target market. It is about selecting the ideal client for your business and uncovering the emotional and logical reasons they buy so you can sell to them effectively.

In this lesson you will learn:

  • Why this is an often skipped exercise by salespeople but can increase sales dramatically and shorten sales cycles
  • Go through a unique version of this exercise, which involves creating various social media profiles for your ideal client
  • Answer difficult questions about your ideal client so you can understand them better than your competition
  • Identify the emotional and logical reasons your ideal client buys so you can create effective scripts that appeal to your customer’s buying needs
  • Assignment: Download the worksheet to complete your Ideal Customer Profile


Your Instructor


Jessica Magoch
Jessica Magoch

I'm Jess Magoch (pronounced MaGooch), your Virtual Sales Trainer. I have a Bachelor's from NYU, built a $40MM ARR sales team for a startup and teach sales courses at UPENN’s Startup Incubator, EDSI.

Now, as the CEO & Founder of JPM Sales Partners, I show entrepreneurs, with my proven sales methodology and interactive online training course, how to master and enjoy their sales conversations to create a business that energizes them.

Most people don't dream of being in sales (I certainly didn’t). It comes with baggage and preconceived notions.

But let's face it, without sales you don't have a business. Sales is a process that I've come to love (and you will too). I've trained and taught hundreds of professionals.

It's my 'sweet spot' to making an impact in the world.

With a background in yoga and acting, I believe in the mind, body, soul approach to selling. The mind is your mental toughness. The body (the how) is the physical, logical, strategic methodology. The soul is your inner game and state of being. When all three are combined, you can truly embody your on-purpose business with total freedom.

...and yes, I can teach you how.

I call it Sales Training with a Spiritual Kick.

It’s the cherry in your Dr. Pepper.

It’s the essence of something you can’t quite put your finger on, but is the essential ingredient that makes all the difference.

Having a meaningful business that supports your family financially and emotionally can grant you the ultimate freedom you crave.

...and mastering sales is how you get there.




Class Curriculum


  Resources
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  Exam
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  Sign Up to the largest commission-only sales platform - CommissionCrowd
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  Wrap Up
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Frequently Asked Questions


Are there any pre-requisites?
There are no pre-requisites for this course. However, we do recommend that you complete the course steps in order to gain full knowledge of the entire sales process.
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
How do I pay?
We accept all major credit cards through Stripe, our payment processor. Once you select choose to enroll in the course, you will be asked to create a login if you aren't already a member of our site. Then you will be asked to pay for the course. Once you complete the payment, you'll be taken to a thank you page which will give you immediate access to the course. See you there!

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